Communications Executive (April 2015 – Present)

Liverpool ONE, retail and leisure destination with over 170 stores and restaurants

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• Drafting social media content, B2C blogs, website and SEO copy, e-shots, consumer interest articles, print advertisements and in-app content

• Spearheading a content strategy that returned Liverpool ONE’s highest organic Christmas Launch, social media engagement to date, achieving a 176k reach, 45k engagements and 57k video views across Facebook, Instagram and Twitter

• Supporting the Head of Communications in maximising press opportunities

• Creating and editing photography and video content for social media channels including a Best of 2018’ social media video that achieved over 30,000 organic Facebook and Twitter views

• Acting as a brand guardian, managing adherence to Liverpool ONE’s tone of voice and photography guidelines across external, internal and agency channels

• Supporting delivery of ‘Dinosaurs Unleashed’ AR consumer App and campaign, including project management of a press campaign event hosted by CBeebies presenter, Andy Day

• Managing large-scale public circus performances, alongside content strategy, as part of Liverpool ONE’s summer ‘Let us Entertain You’ campaign 

• Multi-channel communication planning in line with key content drivers in the retail calendar

• Consulting in content planning meetings and guiding the Social Media Assistant in the creation of visually engaging content that drives digital performance and website KPIs

• Generating influencer content in line with retail campaigns

• Launching and managing a retailer app and its content – increasing usage to over 3,600 active users from 170 stores, bars and restaurants

• Maximising retail offer (+296%) and event (+194%) uploads to the Liverpool ONE website, supporting increases in website traffic of 20% and 213% respectively

• Being an integral part of the team that delivered Liverpool’s first ever Retail Awards

• Assisting on large scale public event delivery such as Christmas Launch, Party in the Park

• Collaborating with the campaign team on advertisement and e-shot delivery

• Line managing the team Apprentice

• Motivating and supporting colleagues as a mentor for the business

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Communications Assistant (Jul 2012 – Apr 2015)

North West Ambulance Service NHS Trust 

• Copywriting, content creation and campaign delivery across external and internal channels

• Content management across the Trust's website and microsites

• Generating press releases and marketing assets for Trust campaigns including web banners and adverts

• Corresponding with local press and supporting social media content delivery

• Creating content and copy for the Trust's website and external members magazine 'Lifeline'

• Collaborating on the delivery of large public events such as public health fairs and staff awards

• Managing the Cardiac Smart brand, on behalf of the Trust, including everything from brand development to external advertisements, campaigns and partner use

• Organizing four Cardiac Smart awards ceremonies which celebrated those making a difference towards heart health

• Producing photography and video content or external and internal use, including directing, filming and editing a Cardiac Arrest training DVD for use by paramedics Trust wide

• Producing a weekly newsletter for 5000 members of staff, along with daily staff bulletins

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